A decade is a long time in digital, bricks and mortar…

To help stretch my current blogging interest in the longevity of digital, specifically publishing, but in reality anything, to its limit… I was invited by Amazon Photos this morning to remember where I was exactly a decade ago today.

Infinite Loop

I mean, it’s not there anymore either.

A passing thought about the changing nature of human memory when paired with digital devices entered my brain for a second, but the complexity of how that might manifest itself meant that my brain deleted it almost immediately.

But, as Phil Collins might say, seriously… What if digital, with its impression of permanence begins to affect the actual permanence of physical memory. You start to rely on Amazon photos to remind you where you were a decade ago, even sub-consciously, and then your actual memory starts to discard memory it would have normally kept. The digital memory turns up and woo great. Amazon fails to remind you and poof, memory gone. I guess that’s not really all that different to a physical photography, but with so much more of our day to day being digital and the increased reliance on that digital content store are we putting more of our memory at risk? A bit like the humans in the movie WALL-E but not a physical deterioration a mental one too.

I bet there’s some proper academic research along these lines too, but I’m far too busy and important to search that out so this unsourced stream of consciousness attached to a weak sauce excuse to remind myself I once went to Apple HQ will have to do.

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