ALL CAPS, missing apostrophe, images in an email footer, all crimes that should be referred to the European Court of Human Rights. I’m not kidding, they seem to cause so much harm and misery to so many on Twitter, Facebook and blogs that I have come to the conclusion that after child exploitation, pedophile rings and war crimes they should be next on the list of things to fix.
Get. A. Fucking. Grip.
A PR missed an apostrophe in a release about a new mouse and you find it necessary to take to Twitter and state categorically that you have binned the release on those grounds? For. Fucks. Sake. Please, please stop with your moral justifications, right now because if an email came from the Apple PR office and it said:
HI [INSERT NAME] we have some interview’s time with Tim Cook and thought you might like to speak to him for five minutes on any subject you choose, on the record naturally, PLEASE BE TO EMIALING ME BACK.
YOU WOULDN’T GIVE A FLYING FUCK. Even if it was set in Comic Sans.
Now, go get a life and stop moaning about things that barely matter a jot. Yes, there’s a standard and a tone and all those appropriate things that you should do, but for the sake of all humanity please put those things in perspective. So there was an apostrophe missing or someone wrote to you in all caps, ask yourself this: Does it really, truly, completely matter*? If it does to you then I pity you.
*it does and that’s ok, but most of the time it is not a matter of life and death.
