See what I did there? I asked a question in the headline, but I did it on purpose. I really do think the answer is no. A few days ago I went on a flight of fancy in my brain whereby Apple did buy the rights to the Premier League.
Imagine if you will, Apple buys the rights to all the games and then all you need is an Apple TV to get the football on your TV. Even better, I thought, they might give it away for free. Something that a company with $80 billion in the bank could do quite easily. Perfect trojan horse to get Apple TV instantly into millions of homes in the UK. Lovely.
Except when I thought about it a little more I realised it wasn’t very Apple really. For them to do this they’d have to actually broadcast the games meaning that Apple would have to replace all the infrastructure, commentators, camera operators, pointless expert match pundits. Not likely.
Perhaps the rumour in the Daily Mail that Apple was negotiating for the football wasn’t too far from the mark however. It could be as simple as Apple wanting to sell the Sky Package on the Apple TV. Not a million miles from what it does already with Virgin Media. So, not a massively exciting sport on TV paradigm shifting earthquake of innovation. Sadly.
Still, Sky Sports subscriptions though the Apple TV and entered into with just your Apple ID? Nice idea.
