Macworld Expo by the numbers

Not yet audited, but I think I counted accurately.

  • 20,000: Visitors over three days.

  • 250: Exhibitors.
  • 3: Press room tantrums regarding free coffee shortage. (not me I hasten to add)
  • 5: Airport lounges.
  • 4: Most bodaciously excellent and rad MacLife people met, @strngwys, @raguilera and @Ohthatflo (protected tweets to keep the riff raff out) @yasodic !!
    . Plus that other guy, sorry other guy I forgot your name. My bad.
  • 3: Free beers paid for by Microsoft.
  • 1: Dives visited in the search for an ‘authentic’ San Francisco experience.
  • 4: Sightings of ‘Mac publishing royalty’.
  • 674: Brand new and exciting iPod/iPhone cases seen.
  • 2: “It’s OK I’m a member of the media” moments seen.
  • 32: Cups of coffee drunk each morning (estimate).
  • 73: Number of times I said “I cannot believe how busy it is out there”.
  • 458: Number of times I ended an interview with “So, do you have any iPad thoughts”?
  • 1: Number of times that question was met with a stoney silence and an awkward PR interruption. (Brownie points for anyone who guesses)
  • 2: Weird conversations regarding the sharing out of ‘our’ 99 virgins.
  • 44: Number of virgins I will get as part of the deal.
  • 227: Hands shaken.
  • 2: People who immediately disinfected their hands with alcohol spray afterwards.
  • 1: Throughly rude and selfish journalist in the media room demanding the most ridiculous hoops be jumped through.
  • 1: Number of times I said “SHIT, are you kidding me”? (Hypermac buy Apple chargers and cut the cable off for their external battery pack).
  • 1: Awkward silence after I said “SHIT, are you kidding me”?
  • 345: Number of times someone said “Have you seen the Microsoft Office demo”?
  • 344: Number of times they followed that with “Can you believe they only brought three screenshots”?
  • 2: Times a PR told me something ‘super sekret’ in the middle of a packed stand surrounded by people.
  • 3: Press kits on USB memory sticks received.
  • 17: Minutes spent explaining that ‘freelance’ wasn’t a UK Mac magazine.
  • 965: Number of times I had to explain I was from England and it was their accent that was weird not mine.
  • 12: Number of people who said “Ooh, Halifax Nova Scotia”?
  • 12: Number of disappointed and confused people who didn’t realise that there’s more than one Halifax.
  • 0: Number of Apple representatives at Macworld Expo.
  • 9000: Times Apple’s absence came up in conversation.
  • 8999: Number of people who thought Apple absence had actually made much of a negative difference.
  • 1: People thrown out of a Macworld party (not me).
  • 200: Mac journalists exaggerating the story the next day.
  • 73: Number of times I said “All your money is the same colour and size it’s stoopid”!
  • 72: Number of times someone said “If you don’t like our money the terrorists win”.
  • 1: Number of times I was very politely asked to leave the Apple campus and leave Mr Jobs car alone. (not really, i made that up)
  • 2011 January 25 – 29: The date for next years’ Macworld Expo.
  • About chris

    Christopher Brennan is a freelance journalist. He originated and helped Dennis to develop and launch Padder an iPad based magazine. He's also worked for MacUser, MacFormat, Macworld. PCPro, Computer Active, Pocket-Lint.com, Mac|Life and others. As well as this he's the Managing Editor for Professional Windows Solutions. He also hates talking about himself in the third-person, but that's another story. If you'd like a word monkey for anything Apple or, indeed, anything computery call me on 0845 8687 455 or email me, chris@allpointsnorth.co.uk
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